![]() Instead, you would set up a welcome email that would automatically go out to your newest subscribers or customers.Įmail automation can go so much further than simple welcome emails though. ![]() But doing this manually each and every time you got a new subscriber would be exhausting (especially if you’re good at email capture). What is email automation?Įmail automation is when you set up an email campaign to be sent to your subscribers, either based on a trigger or an elapsed period of time.įor example, when a customer first signs up for your newsletter or creates an account on your store, you know you have to send a welcome email. Today, I’m going to go over what email automation is, and discuss how it can be used to create an effortless email marketing flow that is sure to provide a boost to your ecommerce marketing. ![]() Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force. Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. ![]()
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